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Stephen Curry’s Riveting Under Armour Ad

“How long does it take to change the game of basketball? .. To change the sport? Hours? Days? Years? Decades?”

The key to being the NBA MVP: readiness, recuperation and, conditioning. The reigning NBA MVP (2014-2015 Season) Stephen Curry has consistently focused on sustaining all three and the 27 year old is only just getting started with winning NBA Championship rings.

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Curry’s latest shoe by Under Armour, Curry Two, is now available for purchase this month. We’ve shared the promotional video made as part of the launch on the Under Armour channel on YouTube —  #LightTheGameUp

Kudos to the Under Armour marketing team for producing this video – very riveting!

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